Next LA2M Event

Scott Thornton of TMV Group
Wednesday, May 13, 2015 - 11:45am - 1:00pm

“I have this product, that has these qualities, that these people will want to buy” is a position many marketers take when positioning their companies, their brands and their products. However, it’s far better to understand the emotional context by which people come to your market and win within that emotional structure.

Take a look at the most successful and long lasting brands and you’ll see at their root is a single consumer insight that drives all else in their marketing.

Group Panel Discussion with Audience Q & A
Wednesday, June 10, 2015 - 11:45am - 1:00pm

Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, lessons learned, and what the future looks like.

 

Special Guest Moderator: Ann Arbor Mayor Christopher Taylor​
http://www.a2gov.org/
Mayor Taylor was elected in November 2014, after three terms representing the Third Ward on Ann Arbor City Council.

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