Next LA2M Event

Eric Cedo of Crain Communications
Wednesday, November 5, 2014 - 11:45am - 1:00pm

While traditional media outlets struggle to produce relevant news with fewer recourses and retain audience share, marketers have an increased interest in native advertising, content marketing and custom content. Can the two sides save one another, or is this the makings of a Shootout at the OK Corral? In this discussion marketers will gain a better understanding of the dynamics of native advertising, its impact, both positively and negatively, on media outlets and how marketers and media can find a win-win scenario. 

 

Ryan Schram of IZEA
Wednesday, November 12, 2014 - 11:45am - 1:00pm

From Kim Kardashian to the Associated Press, everyone is jumping on the Sponsored Social bandwaggon looking for an opportunity to sell blog posts, tweets, Instagram photos and more. Schram will provide insight on the history of the space, give the LA2M audience a first glimpse at the 2014 'State of Sponsored Social' study and provide his tips for cashing in on sponsored content for publishers and creators alike.

Don Kline of AATA - The Ride
Wednesday, November 19, 2014 - 11:45am - 1:00pm

Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate through social media, press releases, blogs, websites, interviews, and advertising, a consistent voice is necessary in order to earn and keep the trust of a community.

Wednesday, November 26, 2014 - Tuesday, December 2, 2014

 LA2M is on Thanksgiving break from November 26 through December 2, 2014

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