Next LA2M Event

Lori Byron of Famous in Your Field
Wednesday, October 29, 2014 - 11:45am - 1:00pm

Wish you could break out of the commodity trap? Want to reach more prospects who need your services? Need to leverage your time and your resources? If you're known as the best at what you do, prospects come to you. It happens when you become Famous in Your Field.

No, not like a celebrity on the cover of US Weekly – I mean that you’ll be recognized as a leader and expert in your industry.

Together, we’ll break down the 3 key pillars that’ll increase your reach, build your reputation and boost your revenue.

Eric Cedo of Crain Communications
Wednesday, November 5, 2014 - 11:45am - 1:00pm

While traditional media outlets struggle to produce relevant news with fewer recourses and retain audience share, marketers have an increased interest in native advertising, content marketing and custom content. Can the two sides save one another, or is this the makings of a Shootout at the OK Corral? In this discussion marketers will gain a better understanding of the dynamics of native advertising, its impact, both positively and negatively, on media outlets and how marketers and media can find a win-win scenario. 

 

Ryan Schram of IZEA
Wednesday, November 12, 2014 - 11:45am - 1:00pm

From Kim Kardashian to the Associated Press, everyone is jumping on the Sponsored Social bandwaggon looking for an opportunity to sell blog posts, tweets, Instagram photos and more. Schram will provide insight on the history of the space, give the LA2M audience a first glimpse at the 2014 'State of Sponsored Social' study and provide his tips for cashing in on sponsored content for publishers and creators alike.

Don Kline of AATA - The Ride
Wednesday, November 19, 2014 - 11:45am - 1:00pm

Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate through social media, press releases, blogs, websites, interviews, and advertising, a consistent voice is necessary in order to earn and keep the trust of a community.

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