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X-WR-CALNAME: LA2M Events | LA2M 
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BEGIN:VEVENT
UID:calendar:330:field_occurs_at:0:0
SUMMARY:Navigating Business Reputation Management
DTSTAMP;TZID=America/Detroit;VALUE=DATE-TIME:20120204T103540
DTSTART;TZID=America/Detroit;VALUE=DATE-TIME:20120208T120000
DTEND;TZID=America/Detroit;VALUE=DATE-TIME:20120208T130000
URL;VALUE=URI:http://www.la2m.org/events/navigating-business-reputation-management
LOCATION:Conor O'Neills
DESCRIPTION:Regardless of a company’s size\, its reputation is incredibly important  \n because it influences numerous decisions. Reputation impacts consumer  \n decisions to purchase goods and services\, investor decisions to invest\, and  \n job seeker decisions to explore employment opportunities with a particular  \n company.
END:VEVENT
BEGIN:VEVENT
UID:calendar:328:field_occurs_at:0:1
SUMMARY:Customer Incentives: Tired Tactics or Strategic Tools
DTSTAMP;TZID=America/Detroit;VALUE=DATE-TIME:20120204T103540
DTSTART;TZID=America/Detroit;VALUE=DATE-TIME:20120215T120000
DTEND;TZID=America/Detroit;VALUE=DATE-TIME:20120215T130000
URL;VALUE=URI:http://www.la2m.org/events/customer-incentives-tired-tactics-or-strategic-tools
LOCATION:Conor O'Neills
DESCRIPTION:With the economic downturn in 2008\, the customer base of most businesses in  \n the US has dramatically changed\, perhaps forever. Your customers are now more  \n focused on how they spend their money and are seeking the best value for  \n their spend. This requires businesses to develop appropriate actions  \n including incentives to put their business in a position to garner that  \n spend.
END:VEVENT
BEGIN:VEVENT
UID:calendar:331:field_occurs_at:0:2
SUMMARY:Why Wait? Creating Your Own Employment Opportunities
DTSTAMP;TZID=America/Detroit;VALUE=DATE-TIME:20120204T103540
DTSTART;TZID=America/Detroit;VALUE=DATE-TIME:20120222T120000
DTEND;TZID=America/Detroit;VALUE=DATE-TIME:20120222T130000
URL;VALUE=URI:http://www.la2m.org/events/why-wait-creating-your-own-employment-opportunities
LOCATION:Conor O'Neills
DESCRIPTION:In today's ever-daunting job market\, job seekers who aim to impress can't  \n rely on a standard resume and cover letter. Lindsay Blackwell\, creator of the  \n "Dear Lisa Rudgers" campaign\, explores how personal branding and interactive  \n content can showcase your qualifications to potential employers in a way  \n that's sure to get you noticed.
END:VEVENT
BEGIN:VEVENT
UID:calendar:329:field_occurs_at:0:3
SUMMARY:Your Customers are Crazy: Why We Are All Irrational and How Design Can Help
DTSTAMP;TZID=America/Detroit;VALUE=DATE-TIME:20120204T103540
DTSTART;TZID=America/Detroit;VALUE=DATE-TIME:20120229T120000
DTEND;TZID=America/Detroit;VALUE=DATE-TIME:20120229T130000
URL;VALUE=URI:http://www.la2m.org/events/your-customers-are-crazy-why-we-are-all-irrational-and-how-design-can-help
LOCATION:Conor O'Neills
DESCRIPTION:We are logical beings right? We make decisions based on analysis\, deep  \n thought and reasoning. We understand our actions and why we do the things we  \n do... or do we? The latest cognitive research says otherwise. In fact\, we  \n rarely understand /why/ we do the things we do and all of our decisions are  \n based on emotion\, not logic.
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