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Upcoming LA2M Events

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Navigating Business Reputation Management
Christi Rankin of Martopia
Wednesday, February 8, 2012 - 12:00pm - 1:00pm

Regardless of a company’s size, its reputation is incredibly important because it influences numerous decisions. Reputation impacts consumer decisions to purchase goods and services, investor decisions to invest, and job seeker decisions to explore employment opportunities with a particular company.

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Customer Incentives: Tired Tactics or Strategic Tools
Gary Yost of Independent Consultant
Wednesday, February 15, 2012 - 12:00pm - 1:00pm

With the economic downturn in 2008, the customer base of most businesses in the US has dramatically changed, perhaps forever. Your customers are now more focused on how they spend their money and are seeking the best value for their spend. This requires businesses to develop appropriate actions including incentives to put their business in a position to garner that spend.

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Why Wait? Creating Your Own Employment Opportunities
Lindsay Blackwell
Wednesday, February 22, 2012 - 12:00pm - 1:00pm

In today's ever-daunting job market, job seekers who aim to impress can't rely on a standard resume and cover letter. Lindsay Blackwell, creator of the "Dear Lisa Rudgers" campaign, explores how personal branding and interactive content can showcase your qualifications to potential employers in a way that's sure to get you noticed.

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Your Customers are Crazy: Why We Are All Irrational and How Design Can Help
Ross Johnson of 3.7 Designs
Wednesday, February 29, 2012 - 12:00pm - 1:00pm

We are logical beings right? We make decisions based on analysis, deep thought and reasoning. We understand our actions and why we do the things we do... or do we? The latest cognitive research says otherwise. In fact, we rarely understand why we do the things we do and all of our decisions are based on emotion, not logic.

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