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Learn to Utilize Digital Marketing Skills in Business During March LA2M Presentations

By LA2M on March 4, 2013

Ann Arbor based LA2M has released its March roster of speakers. All topics will focus on different avenues of how to incorporate digital marketing into your business strategy.

ANN ARBOR, Mich. – March 4, 2013 – LA2M – Marketing Education has released its official March lineup for presenters. With spring on the way, freshen up your business approach and learn some new techniques to grow your business.

Finding Your Social Niche: Three Approaches to Social Media Marketing

By LA2M on January 17, 2013

Mark Johnson FAIA, principal of Markitect is an architect by background and prefers visual content. In his presentation on January 9, 2013 at LA2M, Johnson talked about three people that are making an impact and have found a way to find the best fit across social media:

GOAL! Making 2013 Your Best Year Yet

By LA2M on January 14, 2013

LA2M, January 2, 2012

88% of all resolutions fail within 3 weeks of being made.

An intellectual gap is not the issue. There is a behavioral gap; we seek information, we get information, we know information, we make to do lists, but we don’t do the things we know we should do to reach our goals.

Where Do You Fall on the Leadership Scale?

By LA2M on November 7, 2012

Tammy Burgess of Women Making Connections gave a thought provoking and highly interactive talk on the attributes of leadership at LA2M on October 24th 2012.

Post and Post Touch Devices

By LA2M on November 2, 2012

For most of us, touch screen devices and all of their capabilities seem pretty futuristic. To Dave Linabury of Dave Linabury LLC and recently of Campbell-Ewald, touch screen devices are only a passing phase with an eight year countdown.

Linabury is a keen observer of culture, technology and human endeavour. His skills of cognition and prognostication were on full display in his presentation at LA2M on Oct. 17, 2012.

Turning 'Likes' Into Customers

By LA2M on October 22, 2012

Martin Smith of A-Side Worldwide, knows social media marketing and he wants others to use it as effectively as he does. Martin separated social networking best practices from effective social media marketing in his talk at LA2M on October 10, 2012. According to Martin, social networking leads to followers and likes. Social media marketing leads to customers and results.

10 Steps to Build Your Business Through Content

By LA2M on October 16, 2012

David Murray, recently hired at Blue Cross Blue Shield Michigan, gave an exceptionally enlightening talk on the purpose, value and do’s and don’ts of online content. The LA2M audience on October 3, 2012 was treated to an insightful presentation by a heavy weight in the field of digital communications strategy. His expertise has been showcased through his work at Moncur Associates, as a nationally recogniz

Mixed Motivations and Uses in Social Media

By LA2M on October 8, 2012

Cliff Lampe thinks he has a pretty great gig as a social media researcher. Specifically Lampe, who has a PHD in Information, works in the University of Michigan School of Information doing research in the science of sociotechnical systems (social media). He shared an overview of social media research at LA2M on September 26, 2012.

Linkedin for Business and Event Marketing

By LA2M on October 7, 2012

“Linkedin is a hot topic. It’s the most popular business social network,” declared Derek Mehraban at LA2M on September 19. He should know. Mehraban is CEO of Ingenex Digital Marketing and instructor of the highly popular MSU class New Media Drivers License.

The Anti-Elevator Speech

By LA2M on September 25, 2012

Just about everyone hates commercials. That’s why Cliff Suttle wants business people to “quit being commercials and start being the show”. Suttle is a nationally recognized speaker who talks on a variety of business related topics. One of his most appreciated presentations is the Anti-Elevator Speech, which he shared with the LA2M audience on 9-12-2012.