Michigan Digital Marketing Agency Ingenex Hired for SEO/PPC Services for Mandy and Pandy

By on January 19, 2011
Digital Agency will enhance search engine optimization (SEO) for the Mandy and Pandy site, and build a Google AdWords campaign designed to help sell more of the creative and fun books that teach children the Chinese language.

Ann Arbor, Mich. -- Jan 19, 2011 -- Children’s book series focused on teaching Chinese for kids, Mandy and Pandy has hired Ingenex, an Internet marketing agency based in Ann Arbor, Michigan to implement the online marketing strategies Search Engine Optimizations (SEO) and Pay-Per-Click (PPC). These strategies are intended to create more traffic for the Mandy and Pandy web site: www.mandyandpandy.com.

Ingenex offers many different online marketing strategies, including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Search Engine Optimization increases web site traffic via keyword rich links and search engine friendly web content. Ingenex utilizes SEO when marketing online and is consistent in achieving Page one Google Rankings for their clients. Utilizing SEO increases a web sites search rankings on the various search engines such as Google, which increases web site traffic. When marketing a company, SEO plays a crucial role. Pay-Per-Click advertising includes Google AdWords, Yahoo Search Marketing, and Bing (MSN) PPC advertising. PPC ads show up with search engine results, allowing users to click the paid advertisement and connect with your web site. This form of advertising allows you to set a strict budget for advertising because you choose the amount. The ads will come up in search results on Google, Yahoo, and MSN, or on partner web sites.

The author of Mandy and Pandy, Chris Lin, created the series after adopting a little girl, Mandy, from China in 2005. The books were created as a fun and easy way to learn some basic phrases of the Chinese language. Follow Mandy, the little girl and Pandy, the panda as they visit different places such as China and the zoo, and learn sports, counting and colors. The book is written in English with Chinese subtitles, making it easier to translate. Each book in the series comes with a CD, which allows listeners to hear the book being read and, in turn, hear the pronunciations in both the English and Chinese language. Lin has published six Mandy and Pandy books and intends to publish eighteen more. The first book of the series, Mandy and Pandy Say, “Ni Hao Ma?” won the iParenting Media Award for their 2007 Outstanding Products Call.

About Ingenex Digital Marketing:
Ingenex is an Ann Arbor-based Digital Marketing Agency, that specializes in web site design, social media marketing, Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and digital public relations.

For more information about Ingenex, call (734) 272-4698 or visit their web site: http://www.ingenexdigital.com.

About Mandy and Pandy:
Author Chris Lin graduated from the University of Michigan. He studied Chinese at the University of Michigan and in China. After adopting Mandy from China in 2005, Chris began writing the Mandy and Pandy series and dedicated thee books to her and all the fun she brings to his life. Mandy and Pandy is the ultimate book series to teach Chinese for Kids.

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