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Business cards are dead. Long live business cards. (Audio)

Depending who you ask, business cards are a complete waste of paper or the most powerful weapon in your branding arsenal. At January 5th's LA2M, Charlie Wollborg will argue both sides of the case. The Chief Troublemaker at Curve Detroit Strategic Marketing & Creative Design will present the 7 Deadly Sins of Business Card Design and take a look at the new technologies vying to replace the venerable business card. You'll leave this session with a few new ideas not just for sharing your phone number, but for making your phone ring.

Visual Storytelling: Creating a Compelling and Engaging Brand Experience by Janice Milhem at April 21, 2010 LA2M (Video)
Wow Visitors and Search Engines with your Web Copy by Christine Slocumb at June 24, 2009, LA2M (Video)

Writing website copy which appeals to both site visitors and search engine robots is part art, part science. Christine Slocumb will discuss her step-by-step formula for writing copy that compels visitors to act while helping you get ranked highly in search engine result pages.

Google AdWords - Optimizing Your AdWords Campaign by Meaghan McCann at Wednesday, October 14, 2009, LA2m (Video)

Google AdWords, when not properly optimized, will dry up your budget and leave you cold!  Learn trade secrets of simple tweaks to make your account perform optimally.  This discussion will cover how to best organize your keywords, write compelling ads and how your landing page should be written to get the ever elusive conversion.

Ross Johnsons on Web Site Strategy at October 7, 2009, LA2M (Video)

So you have a website and a web presence... now what? It may surprise you to hear that 80% of company websites are ineffective at achieving business goals and objectives. By shaping your website to a specific strategy you can see more sales, lower overhead and higher profits.  Learn how to develop a strategy that turns your website into business building superstar. 

AnnArbor.com Tony Dearing speaks at May 20, 2009, LA2M (Video)

Tony Dearing of AnnArbor.com speaks at Lunch Ann Arbor Marketing, LA2M on Wednesday, May 20. There was a crowd of 95 people on hand to hear Tony talk.

Learn more about AnnArbor.com - the online paper that will replace the Ann Arbor News starting in July 2009.

 

Tonja Deegan On New Face of Public Relations at June 10, 2009, LA2M (Video)

Public relations has evolved from media coverage, impressions and bylined articles to social content creation, online reputation management, customer service and even digital marketing and SEO. Find out how public relations professionals are assisting clients with consumer-generated media coverage in a direct-to-consumer world. Today’s discussion lead is Tonja Deegan.

What's in Your Tool Kit? Kevin Gillespie at July 29, 2009, LA2M (Video)

What's in Your Tool Kit?
Finding out can make you better at what you do

Each of us carries a personally unique tool kit. We all have one, or maybe more than one! And, we use these tool kits, all the time. Sometimes without even knowing it!

Kevin Gillespie talks about his collection of tools and where he found them on his path.  His stories and the tools he's acquired will get you thinking about what tools you already carry with you, about adding new ones to your kit and maybe finding some you've misplaced over time.

Andrew Miller on Advanced Google Analytics at September 16, 2009, LA2M (Video)

Google Analytics offers as much functionality and flexibility as other high-priced analytics packages. Learn how to take full advantage of the tracking, segmentation, conversion tracking and custom reporting features and how to test your way to better results.

Charlie Kondek on Pitching and Placing in Social Media at September 23, 2009, LA2M (Video)

So what is social media and what does it mean to me and my company?  If your PR firm, advertising agency or marketing department can't answer these questions, they need to come down to LA2M at Connor's and rap with MS&L's Charlie Kondek.

Link up with Charlie and MS&L:

http://www.linkedin.com/in/charliekondek

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