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LA2M Podcast

How to Harness Social Networks and Branding Yourself Online by Collin LaLonde at July 7, 2010 LA2M (Audio)

Marketing a business on-line, through social media or by using some of the more savy digital marketing techniques still require back-to-the-basics thinking…


• Do you have a measurement system to determine your desirability in the marketplace?

Location Based Apps and Mobile Marketing by Derek Mehraban at June 30, 2010 LA2M (Audio)

Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today's consumers are on the move and are making purchases using real time input from peers, mobile search results, and hot tips from others who have been there before.

Come hear LA2M Founder, and Ingenex Digital Marketing CEO Derek Mehraban teach you:

Security Threats to Social Media & Networking Sites by Dave Linabury & Scott Vowels at June 23, 2010 LA2M (Audio)

Scam Spotting: What the Spammers Don’t Want You to Know Learn the latest scams on Facebook and how to avoid them. Two of the nation’s top social media security professionals arm you with the knowledge and techniques known only to security professionals and law enforcement.

Visual Storytelling: Creating a Compelling and Engaging Brand Experience by Janice Milhem at April 21, 2010 LA2M (Video)
Ways to Market to Non Profits by Amanda Uhle at April 7th, 2010 LA2M (Audio)

Marketing a nonprofit is easy, but only if you’re deeply passionate about its cause.  Join Amanda Uhle and learn how to market a non-profit – some of the key differences you should be aware of in developing a marketing strategy, acquiring funding and sponsorship, engaging your audience, and working within the community.  Amanda Uhle will use 826michigan as her case study for today’s LA2M learning event.

Managing the Public Conversation: Comment Moderation at AnnArbor.com by Edward Vielmetti at March 10th, 2010 LA2M (Audio)

Printed newspapers traditionally place a great distance between the reporter, who writes under a large headline, and a reader, who submits a letter to the editor that may not be published for space or content reasons.  Not every newspaper has made a successful transition to taking online comments, and some online media sites comment boards are full of spam and bitter invective.  Edward Vielmetti shares some lessons learned from the first six months of moderating comments on AnnArbor.com.

How to Brand Your Business Using Social Media by David Kiley at March 3rd, 2010 LA2M (Audio)

Companies today want a Facebook Page and Twitter Feed.  Many of them aren’t sure why.  They just want them because they feel they need to, or should.  But after you enter the social media channels, it is crucial to have the right content.  It isn’t enough to just “Be there.”

Lessons Learned in Blogging: How to Build a Better Blog by Christopher Rizzo at February 24th, 2010 LA2M (Audio)


Anyone who has ever thought about starting up a blog, has quickly found out how hard it can be to attract a sustainable audience. A blog can be a very time consuming endeavor but it also can be very rewarding at times.

Decision Making and Randomness in Marketing by Mike Kessler at February 17th, 2010 LA2M (Audio)

Our mental strategies for making decisions worked well when the decision was to run or be eaten by the lion, these strategies do not always serve us well in today’s complex world.  As decision-makers we fall victim to biases, inappropriately extrapolate from past events, improperly use individual behavior to explain collective behavior, wrongly correlate cause and effect, and we do this exceedingly poorly when there is very little or a huge amount of information available.

Book Review: “The Art of the Start" by Guy Kawasaki presented by Charles Hammerslough at February 3rd, 2010 LA2M (Audio)

This week’s LA2M presentation is taking a slightly different approach to its popular lunch series.

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