Google AdWords - Optimizing Your AdWords Campaign by Meaghan McCann at Wednesday, October 14, 2009, LA2m

Google AdWords, when not properly optimized, will dry up your budget and leave you cold!  Learn trade secrets of simple tweaks to make your account perform optimally.  This discussion will cover how to best organize your keywords, write compelling ads and how your landing page should be written to get the ever elusive conversion.

After spending seven years in direct marketing, it became clear to Meaghan that the industry was changing.  Advertisers were printing less, mail volume was dropping and there was a clear shift in conversation topics from traditional to digital methods of connecting with consumers.  Meaghan found herself in circumstances perfect for making a career move so she completed the Google Professionals Exam and started helping businesses advertise online.  As a Google AdWords Qualified Individual she has been helping Michigan businesses build their online presence, increase leads and lower marketing costs for over two years.  In addition to advertising on Google, Meaghan helps professionals create and maintain social media marketing campaigns and locally targeted advertising initiatives.

Also check out Meaghan’s other Links: Blog - www.searchwithsam.com/blog/; Facebook - www.facebook.com/meaghanmccann; Twitter - twitter.com/megamcc

Link to Meaghan's slidedeck: http://www.slideshare.net/my-slidespace

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