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Digital Marketing

How to Harness Social Networks and Branding Yourself Online by Collin LaLonde at July 7, 2010 LA2M

Marketing a business on-line, through social media or by using some of the more savy digital marketing techniques still require back-to-the-basics thinking…


• Do you have a measurement system to determine your desirability in the marketplace?

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Location Based Apps and Mobile Marketing by Derek Mehraban at June 30, 2010 LA2M

Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today's consumers are on the move and are making purchases using real time input from peers, mobile search results, and hot tips from others who have been there before.

Come hear LA2M Founder, and Ingenex Digital Marketing CEO Derek Mehraban teach you:

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Ways to Market to Non Profits by Amanda Uhle at April 7th, 2010 LA2M


Marketing a nonprofit is easy, but only if you’re deeply passionate about its cause.  Join Amanda Uhle and learn how to market a non-profit – some of the key differences you should be aware of in developing a marketing strategy, acquiring funding and sponsorship, engaging your audience, and working within the community.  Amanda Uhle will use 826michigan as her case study for today’s LA2M learning event.

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Digital Agency Ingenex Launches New Web Site

By Derek Mehraban on March 10, 2010
Ann Arbor, Mich.

Decision Making and Randomness in Marketing by Mike Kessler at February 17th, 2010 LA2M


Our mental strategies for making decisions worked well when the decision was to run or be eaten by the lion, these strategies do not always serve us well in today’s complex world.  As decision-makers we fall victim to biases, inappropriately extrapolate from past events, improperly use individual behavior to explain collective behavior, wrongly correlate cause and effect, and we do this exceedingly poorly when there is very little or a huge amount of information available.

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Online Digital Magazines and Catalogs by Jeff Kalman at January 27th, 2010 LA2M

 Bridging the gap between print and digital publications is a current trend that embraces cost savings and going green.  Taking your print-based publications and converting to digital is the perfect way to engage your readers, take advantage of digital features, AND get great ROI.

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New Media Drivers License Course by Derek Mehraban at December 16th, 2009 LA2M

Michigan State University is leading the way in New Media Education.

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