Digital Marketing

The Lincoln Motor Company: Reinventing a Classic

Presentation The Lincoln Motor Company: Reinventing a Classic
Wednesday, May 14, 2014 - 11:45am - 1:00pm
Location: Conor O'Neills
Conor O'Neills, 318 South Main Street Ann Arbor, MI

Jeff Scott, Marketing Navigator Extraordinaire, Digital Visionary

By on April 3, 2014

Jeff Scott, President of Duffey Petrosky, has the kind of vision that inspires confidence.  He is able to skillfully evaluate and understand the needs and objectives of his clients.  Jeff is also extremely perceptive when it comes to recognizing what’s important to customers and how to most effectively connect with them. 

The Changing News Media is Changing PR and Marketing

Presentation The Changing News Media is Changing PR and Marketing
Wednesday, April 30, 2014 - 11:45am - 1:00pm
Location: Conor O'Neills
Conor O'Neills, 318 South Main Street Ann Arbor, MI

Ross Johnson Loves Parking in Ann Arbor

By on March 27, 2014

Ross Johnson is an exceptional communicator.  His primary communication tool is interactive web design, web strategy and marketing.  Through his successful business, 3.7 Designs, Ross has designed for a wide range of clientele and situations, from start-ups to corporations.  He also maintains several design and web related blogs, as well as a highly regarded podcast

Small Business Marketing Success All-Star Panel

Presentation Small Business Marketing Success All-Star Panel
A Local Small Business Marketing Panel
Wednesday, June 25, 2014 - 11:45am - 1:00pm
Location: Conor O'Neills
Conor O'Neills, 318 South Main Street Ann Arbor, MI

Pure Michigan: Changing the Conversation

Presentation Pure Michigan: Changing the Conversation
Wednesday, May 21, 2014 - 11:45am - 1:00pm
Location: Conor O'Neills
Conor O'Neills, 318 South Main Street Ann Arbor, MI

B2B Marketing: Be Proactive, Be Relevant and Be Ready

By on March 3, 2014

Derek Mehraban is a marketing influencer.  He leads a highly popular MSU class on digital marketing, is one of the organizers of TEDx Detroit and is the CEO of Ingenex Digital Marketing.  Many of his key clients are mid-level corporations who focus heavily on B2B commerce.

Sponsorship $$ Migrate to Digital

By on February 24, 2014
Bilal Saeed of Pakmode Media + Marketing wanted the February 12, 2014 LA2M audience to know that digital sponsorships are more marketing partnerships than media buys. Each one offers personalized implementation and a unique fan experience. Pakmode specializes in sports and entertainment marketing.
 
Saeed noted that the shift in sponsorship dollars from traditional to digital media has been happening as a recent evolution.

Referral Marketing with Social Media Influencers

By on February 14, 2014

Emily A. Hay of Hay There Social Media spoke enthusiastically about digital referral marketing in her talk at LA2M on January 29, 2014.

 

Think Like a Customer

By on February 3, 2014
BCBSM had a phenomenal year when it comes to growing their Facebook community.  “Our online community grew over 1,400 percent.  Participation was about 20 to 25 percent,” announced Dave Murray, social media manager for BCBSM to the LA2M audience on January 22nd.  These surprising results were the outcome of a well thought out strategy and the perfect storm of the Affordable Care Act implementation.
 
Mur
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