Jeff Scott, President of Duffey Petrosky, has the kind of vision that inspires confidence. He is able to skillfully evaluate and understand the needs and objectives of his clients. Jeff is also extremely perceptive when it comes to recognizing what’s important to customers and how to most effectively connect with them.
Ross Johnson is an exceptional communicator. His primary communication tool is interactive web design, web strategy and marketing. Through his successful business, 3.7 Designs, Ross has designed for a wide range of clientele and situations, from start-ups to corporations. He also maintains several design and web related blogs, as well as a highly regarded podcast.
Bilal Saeed of Pakmode Media + Marketing wanted the February 12, 2014 LA2M audience to know that digital sponsorships are more marketing partnerships than media buys. Each one offers personalized implementation and a unique fan experience. Pakmode specializes in sports and entertainment marketing.
Saeed noted that the shift in sponsorship dollars from traditional to digital media has been happening as a recent evolution.
BCBSM had a phenomenal year when it comes to growing their Facebook community. “Our online community grew over 1,400 percent. Participation was about 20 to 25 percent,” announced Dave Murray, social media manager for BCBSM to the LA2M audience on January 22nd. These surprising results were the outcome of a well thought out strategy and the perfect storm of the Affordable Care Act implementation.