Bilal Saeed of Pakmode Media + Marketing wanted the February 12, 2014 LA2M audience to know that digital sponsorships are more marketing partnerships than media buys. Each one offers personalized implementation and a unique fan experience. Pakmode specializes in sports and entertainment marketing.
Saeed noted that the shift in sponsorship dollars from traditional to digital media has been happening as a recent evolution.
BCBSM had a phenomenal year when it comes to growing their Facebook community. “Our online community grew over 1,400 percent. Participation was about 20 to 25 percent,” announced Dave Murray, social media manager for BCBSM to the LA2M audience on January 22nd. These surprising results were the outcome of a well thought out strategy and the perfect storm of the Affordable Care Act implementation.
Ben Bator’s experiences are an evolution of ideas and action rooted in the bum luck of graduating college in 2008. The job market at that time was so bad he couldn't even find a non-paid internship, he told an attentive LA2M audience on January 15, 2014. Ben felt his only choice was to continue college and hope things got better. He chose law school, a move even his father tried to discourage.
Al McWilliams of QuackMedia spoke to an attentive audience at LA2M on December 11, 2013. His topic, Non-profit, Educational & Public Sector Marketing, drew a diverse crowd representing many local non-profit, educational and public sector organizations.
McWilliams broke his talk into three segments:
How Are Public Agencies and Non-profits Marketing Needs and Strategies Different?
Jim Hume of Phire Group, was eager to share what he learned from his midlife crisis with the LA2M audience on December 4, 2013. Hume said he felt that a lot of what his successful marketing agency did was disposable, not only campaigns, but also relationships. He wanted to create something of a more enduring nature.
“Happiness is when what you think, what you say, and what you do, are in harmony.” Mahatma Gandhi