Digital Marketing

B2B Marketing: Be Proactive, Be Relevant and Be Ready

By on March 3, 2014

Derek Mehraban is a marketing influencer.  He leads a highly popular MSU class on digital marketing, is one of the organizers of TEDx Detroit and is the CEO of Ingenex Digital Marketing.  Many of his key clients are mid-level corporations who focus heavily on B2B commerce.

Sponsorship $$ Migrate to Digital

By on February 24, 2014
Bilal Saeed of Pakmode Media + Marketing wanted the February 12, 2014 LA2M audience to know that digital sponsorships are more marketing partnerships than media buys. Each one offers personalized implementation and a unique fan experience. Pakmode specializes in sports and entertainment marketing.
 
Saeed noted that the shift in sponsorship dollars from traditional to digital media has been happening as a recent evolution.

Referral Marketing with Social Media Influencers

By on February 14, 2014

Emily A. Hay of Hay There Social Media spoke enthusiastically about digital referral marketing in her talk at LA2M on January 29, 2014.

 

Think Like a Customer

By on February 3, 2014
BCBSM had a phenomenal year when it comes to growing their Facebook community.  “Our online community grew over 1,400 percent.  Participation was about 20 to 25 percent,” announced Dave Murray, social media manager for BCBSM to the LA2M audience on January 22nd.  These surprising results were the outcome of a well thought out strategy and the perfect storm of the Affordable Care Act implementation.
 
Mur

Real Life Experiences and Connections to Brands

By on January 24, 2014

Ben Bator’s experiences are an evolution of ideas and action rooted in the bum luck of graduating college in 2008.  The job market at that time was so bad he couldn't even find a non-paid internship, he told an attentive LA2M audience on January 15, 2014.  Ben felt his only choice was to continue college and hope things got better.  He chose law school, a move even his father tried to discourage.

 

Business to Business Marketing, It's More Social Than Ever

Presentation Business to Business Marketing, It's More Social Than Ever
Wednesday, February 19, 2014 - 11:45am - 1:00pm
Location: Conor O'Neills
Conor O'Neills, 318 South Main Street Ann Arbor, MI

LA2M Celebrates 6th Anniversary

By on January 17, 2014
FOR IMMEDIATE RELEASE
Derek Mehraban
LA2M Marketing Education
phone: 734-272-4698
email: derek@ingenexdigital.com
 
LA2M Celebrates Six Year Anniversary Educating Marketing Professionals
 
Free marketing and business advice lunches held Wednesdays in Ann Arbor
 
ANN ARBOR, MI, January 17, 2014 – LA2M Marketing Education, a 501c3 non-profit
organizat

Local Media's Role in Shaping What's Next for Cities

Presentation Local Media's Role in Shaping What's Next for Cities
Wednesday, February 26, 2014 - 11:45am - 1:00pm
Location: Conor O'Neills
Conor O'Neills, 318 South Main Street Ann Arbor, MI

Nonprofit, Educational & Public Sector Marketing

By on December 18, 2013

Al McWilliams of QuackMedia spoke to an attentive audience at LA2M on December 11, 2013. His topic, Non-profit, Educational & Public Sector Marketing, drew a diverse crowd representing many local non-profit, educational and public sector organizations.

 

McWilliams broke his talk into three segments:

 

How Are Public Agencies and Non-profits Marketing Needs and Strategies Different?

Transformational Branding

By on December 5, 2013

Jim Hume of Phire Group, was eager to share what he learned from his midlife crisis with the LA2M audience on December 4, 2013. Hume said he felt that a lot of what his successful marketing agency did was disposable, not only campaigns, but also relationships. He wanted to create something of a more enduring nature.


“Happiness is when what you think, what you say, and what you do, are in harmony.”
Mahatma Gandhi

 

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